We believe the information and business intelligence Destination Arena offers is essential for every destination, regardless of its size, focus or circumstances. For that reason, any DMO can use Destination Arena to compare against industry averages at no cost. For destinations that want more, we have defined upgrades for organizations with different needs and resources.

Standard Dashboards – Free

Online tools for comparing your data to industry averages for up to seven dashboards of metrics — free access for each set you contribute data to:

  • Meeting Sales
  • Booking Pace
  • Membership
  • Leisure
  • Interactive
  • Mobile (Website)
  • Social

Advanced Dashboards – Comparative Sets
The advanced dashboards give you the ability to compare against any number of custom competitive sets on one or multiple dashboards.

DMOs with $0-3 million annual budgets: $50/tab per month or a discount for a yearly subscription for all 7 tabs of $4,000
DMOs with $3-6 million annual budgets: $75/tab per month or a discount for a yearly subscription for all 7 tabs of $6,000
DMOs with $6+ million annual budgets: $100/tab per month or a discount for a yearly subscription for all 7 tabs of $8,000

Non-DMAI members price will be at a 25% greater cost at each level.

State of the Industry Report
As a supplement to the online reporting tools, Destination Arena can also prepare quarterly and annual reports with extended data analysis from our economists and statisticians.

These reports provide information on big-picture trends, such as tourism demand indicators, and examine your DMO against global data sets and trends for shares of meetings and room nights won, domestic vs. international website visitors, measures of productivity, air capacity, visitor spending and more.

DMAI Member DMOs: $1,500
Non-DMAI Member DMOs: $1,875
Non-DMOs: $3,000

Customized Reports: Cost Varies
Destination Arena can also generate a customized annual report for a specific destination or group of destinations, again exploring a broader set of metrics with global averages, but also providing comparisons against competitive sets you define.

Workshops: Cost Varies
Destination Arena is more than intelligence and analysis. The companies that developed Destination Arena are also uniquely qualified to provide meaningful insights and services to put the data to work.

Through additional research, consulting, tools and interactive services, we will help you chart a path to gain ground where you are lagging behind and leverage strengths where your organization excels.